Last night I went to see The Cool Kids at Subterranean. The show itself was really great, I think Cool Kids and their crew have a real chance to put a stamp on a cultural something. Their mix of retro pastiche and nasty ass beats is pretty unique, I think, and musically they run the gamut of contemporary hip hop, from grime shit to down south to whatever. It's mad fresh.
Also, though, everyone kept hyping their myspaces. At the end of each group's set they'd yell out to peep their myspace. And it wasn't a joke (the above link is to Cool Kids' myspace, if you haven't figured it out). What the fuck? What was once a cultural mainstay for high schoolers has turned outdated....and yet with regard to music dissemination and getting people to hear your shit, it's not only an effective resource but also a totally acceptable one. And for good measure, too. In many ways it DOES offer people that wouldn't be able to hear you a chance to check you out, without having to have an actual website (which costs dollars) and giving you so much more of an audience than shitty-ass demo tapes could ever do. But, of course, this isn't anything new - at Pitchfork lost of information we get is gathered off of Myspace sites, and when I was in miscellaneous bands in high school and shit the first thing you did once you had something recorded was set up a myspace. It was just funny to see one's myspace site boasted about and advertised in such a way.
Which is an interesting display of the uses of social networking sites after they lose their relevance. They can potentially gain new relevance (perhaps unintentionally) by performing different services. Like giving you access to new bands. And porn.